Rove Aerobix Brand

Case Study

This case study presents a project focused on developing a fitness brand.

Rove Aerobix is a fitness brand that offers a virtual reality aerobic fitness program with walking, hiking, running, and jogging environments for all ages. Revenue will come from membership fees, pay-per-session charges, and VR equipment sales or rentals. The target audience consists of young adults seeking an alternative to traditional gyms, and the business will focus on strategic advertising and brand promotion.

Rove Aerobix Brand Guide:

Disclaimer: This case study is a qualitative descriptive research project intended solely for educational purposes. Rove Aerobix is not a real brand in any capacity.

Exploration:

  • What emotions should the design evoke?

  • What visual elements can be used to represent the brand?

  • What colors would express the energy of a fitness brand?

  • What typefaces align with the brand’s voice and personality?

Findings:

  • Some emotions the brand evokes include energy, empowerment, and confidence.

  • Elements from the main logo were used across the brand’s products to ensure cohesiveness.

  • Orange and red express energy and optimism, while black expresses strength and focus.

  • The title is top-center while the logos are above it to emphasize Command Records.

These mockups showcase the Rove Aerobix brand by visually representing its identity and design. They help communicate the brand's aesthetic and product functionality clearly and engagingly. Key elements like logos and colors are presented in real-world contexts, ensuring a cohesive visual presence. This approach enhances customer understanding and builds brand recognition. Overall, mockups contribute to a professional and polished image for Rove Aerobix.

Mockups:

Brand Mockups:

Credits to:

  • Mockups By:

    • T-shirt Mockup: T-Shirt MockUp PSD - Graphic Burger <https://graphicburger.com/t-shirt-mockup-psd/#google_vignette>

    • Thermos Mockup: Free Metallic Water Bottle Mockup Set - Free PSD Templates <https://free-psd-templates.com/free-metallic-water-bottle-mockup-set/>

    • Business Card Mockup: Mockups-Design <https://mockups-design.com/business-cards-mockup/>

    • Dufflebag Mockup: Sport Bag Mockup - Decograph Co <https://www.behance.net/gallery/150245843/SPORT-BAG-MOCKUP-FREE-DOWNLOAD?tracking_source=search_projects|free+sport+%C2%A0bag+mockup&l=0>

    • Cap Mockup: MockupTree <https://mockuptree.com/free/logo-cap-mockup/>