Band T-shirt Redesign

Case Study

This case study explores the design process of a t-shirt design created for a fictional band of our choosing.

Initially developed as part of a class project, the original design was later refined to more effectively align with the messaging and purpose typically associated with band t-shirts.

Recognizing Weaknesses:

The original design (pictured to the right), initially created a few years ago for a class project, was chosen to represent a fictional band of our selection. However, it didn't fully capture the essence or purpose commonly associated with band t-shirts.

Exploration:

  • Should the band name/genre be changed?

  • What is the band's identity or image?

  • Should the font be changed from the original design?

  • How should the layout of the song names be done on the back?

Findings:

  • The band name and genre were both picked through a randomized generator. It is a rock band called Elder Echo.

  • Their identity will be expressed through a logo that represents their genre.

  • The font was changed to better fit the essence of rock bands.

  • The layout on the back of the shirt features the album name and the song names in a stacked list.

To ensure the t-shirt serves its purpose as a band merchandise item, it incorporates key elements such as the band’s logo, album artwork, or iconic imagery. Crafted from comfortable, durable material, the shirt features high-quality print that can withstand repeated washes. Beyond being a comfortable garment, it provides fans with a way to express their connection to the band and its music, reflecting their alignment with a specific community or subculture. The Elder Echo band t-shirt not only delivers on comfort and durability but also symbolizes support and personal identity for the band.

Final Decisions and Mockup:

Disclaimer: This case study is a qualitative descriptive research project intended solely for educational purposes. Elder Echo is not a real rock band.

Credits to:

  • T-shirt Mockup by: Graphic Burger <https://graphicburger.com/t-shirt-mockup-psd/#google_vignette>